This Privacy Policy explains how Guided, the executive coaching practice of Amy Burford ("Guided," "we," "us," or "our"), handles information in connection with this website. We keep our practice deliberately simple, and we collect only what we need to respond to you and provide our services. By using this website, you agree to the terms set out below.
Information we collect
Information you give us. This website is informational. We do not run a public account system or store payment details here. When you choose to contact us, book a consultation, or reply to us by email, you may share details such as your name, email address, company or role, and anything you include in your message. You decide what to share.
Information collected automatically. Like most websites, our hosting provider may record standard technical information when a page is requested, such as your IP address, browser type, device type, referring page, and the date and time of the request. This information is used to operate the site securely and reliably.
Cookies and tracking
This website does not set advertising or analytics cookies of its own, and it does not build a marketing profile of you. Some third-party resources used to display the site (see below) may receive your IP address or set their own cookies as part of delivering their service. You can control cookies through your browser settings at any time.
Third-party services
To display this site, we rely on a small number of reputable third parties. When your browser loads our pages, it may connect to these services, and each handles data under its own privacy policy:
- Our website hosting and content delivery provider, which serves the pages to your browser.
- Google Fonts, used to load the typefaces on this site.
- The scheduling or email tool used when you book or contact us, which receives the details you submit.
We are not responsible for the privacy practices of these third parties and encourage you to review their policies.
How we use information
- To respond to your enquiries and arrange consultations.
- To provide, maintain, and improve our coaching services and this website.
- To keep the website secure and to prevent misuse.
- To meet legal, accounting, and record-keeping obligations.
How we share information
We do not sell or rent your personal information. We share it only in these limited situations: with service providers who help us operate (such as our hosting, scheduling, or email tools, acting on our instructions); when required by law or to protect our legal rights; or in connection with a business transfer, in which case we will tell you. Coaching conversations are treated as confidential.
Data retention
We keep personal information only for as long as needed for the purposes described here, or as required by law. When it is no longer needed, we take reasonable steps to delete or anonymise it.
Security
We take reasonable measures to protect the information we hold. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to keep your information safe.
Your rights and choices
Depending on where you live, you may have the right to access, correct, update, or delete the personal information we hold about you, to object to or restrict certain processing, or to ask for a copy of your information. You may also opt out of any future emails at any time. To make a request, please contact us using the details below, and we will respond as required by applicable law.
Children's privacy
This website and our services are intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.
International visitors
This website may be accessed from outside the country in which it is operated. If you contact us from another region, you understand that your information may be processed where we and our service providers operate.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Significant changes will be reflected on this page, and your continued use of the website means you accept the current version.
Contact us
If you have questions about this Privacy Policy or how your information is handled, please reach out through our enquiry form.