“Rather than approaching situations with a mindset of either/or, I create transformation using both/and.”
- Amy Burford, MBA, Founder and CEO of Guided
Strategic and adaptable problem-solver who gets things done.
A high energy change agent with a swiss army knife skill-set to find and unlock value, Amy Burford, MBA drives profitable growth while coaching and motivating teams to navigate change. Her expertise spans product management, operations, general management, sales, and entrepreneurship. Amy began her career with Lucent Technologies, transforming professional services to a fee-for-service model prior to transitioning into sales. After a decade in the telecommunications industry, Amy moved to the technology industry where she made the transition to sales management and customer engagement for a natural language automation SaaS vendor. As a result of unprecedented year-over-year growth, she was promoted into management to increase the contribution margin. This experience resulted in her leading several start up acquisitions, including one of a customer experience software company to Verint Systems in 2017. Most recently she has expanded her expertise to the financial industry where she has guided teams though digital transformation and is passionately supporting organizational change for a Fortune 500 company.
Amy is a lifelong student and enthusiastic seeker. She leverages her experience and certifications while guiding teams and individuals through change management. She is credentialed as a “Navigating Challenging Dialog Facilitator”, an Associate Certified Coach (ACC) by the International Coaching Federation and certified as a PROSCI change management practitioner.
Leadership Development
You only show up as who you are. Get to know Amy’s perspective a bit more and her journey as a mentor and mentee.
Listen to Amy’s story of finding her strengths to overcome challenges, acquire new skills, and cultivate resilience for both her personal and professional life.